Ananse Merchant Training

Learners will gain a strong legal foundation for starting and managing a fashion business, covering risk mitigation, contracts, intellectual property laws, and strategies to protect designs, brand identity, and business.

Learners will understand target markets, differentiate demographic and psychographic traits, conduct market research, learn to develop a fashion business plan for thei brands, and apply SWOT analysis for strategic business growth.

Learners will explore fashion’s impact on sustainability, analyze supply chain practices, evaluate brand claims, develop assessment strategies, create action plans, engage in dialogue, and collaborate on innovative sustainable solutions.

Learners will explore Ananse’s mission, vision, impact, understand its platform and benefits, meet its founder, review fees and pricing, discover key features, explore its marketplace opportunities, get answers to functionality questions.

Learners will set up a business, select platforms, manage inventory, master digital merchandising, explore POS systems, optimize logistics, enhance customer service, utilize data analytics, and review key concepts through assessments.

Learners will explore branding fundamentals, analyze African fashion brands, define key elements, develop positioning strategies, master brand management,create strong customer experiences through aesthetics, consistency, and digital marketing.

Learners will explore content marketing’s role in digital strategy, key formats, engagement tips, the five S’s, the marketing funnel, and digital copywriting, starting with a warm-up exercise for preparation.

Learners will explore PR fundamentals, build media relationships, identify relevant outlets, master outreach techniques, create effective campaigns, leverage social media, and align strategies to maximize business impact.

Learners will master digital paid advertising, its impact on business growth, differentiate channels, create effective campaigns, optimize ads with keywords, track, analyze, and refine strategies for marketing success.

Learners will:

• Gain a comprehensive understanding of the garment production process, from concept to final product.
• Develop practical skills in creating precise and detailed technical drawings to communicate garment designs effectively.
• Understand the purpose and significance of tech packs in bridging the gap between design and production teams.
• Learn how to structure and complete a professional tech pack, including essential details for manufacturers.
• Master the use of tech pack templates to ensure clarity and consistency in garment specifications.
• Engage in hands-on technical drawing exercises to refine your ability to visually represent garment construction and details.

Learners will:

• Develop a comprehensive understanding of the various machines in the Fashion Hub, including their purpose and unique features.
• Learn the operational mechanics of each machine and how they enhance the production process.
• Engage in hands-on practical training to master the use of the machines and ensure efficient performance.
• Acquire in-depth knowledge of safety protocols and best practices to create a secure and hazard-free production environment.
• Understand how to troubleshoot basic issues and maintain machines for optimal functionality.
• Build confidence in using industry-standard equipment, preparing for real-world production scenarios.
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Learners will:

• Learn the fundamentals of patternmaking and its importance in fashion design.
• Develop the ability to translate 2D patterns into 3D garment forms.
• Master the art of taking accurate body measurements for precise pattern creation.
• Create a basic block pattern as the foundation for various designs.
• Gain skills in manipulating the basic block to suit unique design concepts.
• Understand the importance of accuracy, precision, and attention to detail in patternmaking.
• Explore the role of technology and software in enhancing modern patternmaking practices.

Learners will:

• Learn what a dart is: Understand its purpose in shaping garments to fit the body’s contours.
• Explore dart manipulation techniques: Discover how to move, split, or combine darts to create different design effects.
• Engage in dart manipulation exercises: Practice these techniques through guided exercises for hands-on experience.
• Understand the concept of added fullness: Learn how to incorporate fullness into garment designs for volume, drape, or style.
• Practice added fullness techniques: Apply these principles through practical exercises to enhance your design and patternmaking skills.

Learners will:

• Gain a comprehensive introduction to the art and craft of shoemaking
• Understand the fundamental principles of shoemaking, including materials and machinery
• Learn about the essential qualities that define a skilled shoemaker
• Acquire practical, hands-on experience in crafting footwear
• Explore the tools, techniques, and processes involved in shoemaking
• Develop a blend of theoretical knowledge and practical skills
• Suitable for beginners or those seeking to enhance their shoemaking expertise
• Master the art of shoemaking through a balance of learning and application

Learners will:

• Understand the fundamentals of Quality Analysis (QA): Gain a thorough understanding of QA processes and their critical role in maintaining high production standards and customer satisfaction.
• Learn what QA entails: Explore the essential components of QA, including inspections, assessments, and methods to ensure product consistency and reliability.
• Explore the process of sampling: Understand how sampling techniques are used to identify and address potential issues before full-scale production, ensuring consistent quality across batches.
• Gain insights into fittings: Learn how proper fittings are conducted to achieve a perfect fit, enhancing the functionality and comfort of garments.
• Understand the significance of trims and finishes: Delve into how trims and finishes impact the overall quality, aesthetics, and durability of products, ensuring they meet both functional and design expectations.

Learners will:

• Learn what a dart is: Understand its purpose in shaping garments to fit the body’s contours.
• Explore dart manipulation techniques: Discover how to move, split, or combine darts to create different design effects.
• Engage in dart manipulation exercises: Practice these techniques through guided exercises for hands-on experience.
• Understand the concept of added fullness: Learn how to incorporate fullness into garment designs for volume, drape, or style.
• Practice added fullness techniques: Apply these principles through practical exercises to enhance your design and patternmaking skills.

Learners will:

• Understand the fundamentals of Quality Analysis (QA): Gain a thorough understanding of QA processes and their critical role in maintaining high production standards and customer satisfaction.
• Learn what QA entails: Explore the essential components of QA, including inspections, assessments, and methods to ensure product consistency and reliability.
• Explore the process of sampling: Understand how sampling techniques are used to identify and address potential issues before full-scale production, ensuring consistent quality across batches.
• Gain insights into fittings: Learn how proper fittings are conducted to achieve a perfect fit, enhancing the functionality and comfort of garments.
• Understand the significance of trims and finishes: Delve into how trims and finishes impact the overall quality, aesthetics, and durability of products, ensuring they meet both functional and design expectations.